Vision
Our vision is to make our roadways safer by raising the awareness of the need for safety, attention, and consideration for drivers and riders of all vehicles.
Mission Statement
- To educate drivers and riders alike to the importance of being aware of their surroundings and the safety of everyone on the road.
- To show the negative impact one can have on so many if proper precautions are not taken to be alert to how they affect others around them.
- To use the impact of the death of Rob and others to benefit the general public by using education in the hopes of preventing further loss of life.
Values
Using Robert “Pef” Peffley’s joy of life, passion for people, and love of anything with wheels, we will work collaboratively within our community to foster mutual respect for each other on the road and protect all life.






